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Privacy Policy

PRIVACY POLICY 

Spike Sneakers s.r.o. 
Registered Office: Havelská 522/6, Staré Město, 110 00 Praha 
Company ID: 17257719 
Contact Email: Marketing@spike.vizionplex.com  
Contact Phone: +420 732 888 817 

Effective Date: 09.12.2024 

 

  1. BASIC PROVISIONS

 

1.1 Controller of Personal Data 
The controller of personal data under Article 4(7) of Regulation (EU) 2016/679 (GDPR) is Spike Sneakers s.r.o. (hereinafter referred to as the “Controller”). 

1.2 Contact Information 
For any questions regarding this Privacy Policy, please contact: 

  • Address: Havelská 522/6, Staré Město, 110 00 Praha 
  • Phone: +420 732 888 817 

1.3 Definition of Personal Data 
Personal data refers to any information about an identified or identifiable natural person, such as name, identification number, location data, online identifiers, or factors specific to physical, physiological, genetic, mental, economic, cultural, or social identity. 

1.4 Children’s Privacy 
The Controller does not knowingly collect personal data from individuals under the age of 16 without parental consent. If you believe that a child has provided personal data to us without such consent, please contact us at marketing@spike.vizionplex.com and we will take steps to delete such data promptly. 

 

 

 

 

 

 

 

 

  1. LEGAL BASIS FOR PROCESSING PERSONAL DATA

 

We process your personal data based on the following lawful grounds: 

 

2.1 Consent 
When you provide explicit consent, we may process your personal data for purposes such as: 

  • Sending marketing offers and commercial communications. 
  • Enrolling you in our customer loyalty program. 

Consent is obtained through checkboxes on our website, email opt-ins, or explicit written agreements. You can withdraw consent at any time by contacting us at marketing@spike.vizionplex.com  

2.2 Performance of a Contract 
We process your personal data to fulfill contractual obligations, including processing orders, delivering goods, and handling customer support. 

2.3 Legitimate Interests 
We may process your data for purposes such as direct marketing to registered customers, website functionality, and fraud prevention. 

2.4 Legal Obligations 
We process personal data to comply with legal requirements, such as: 

  • Providing assistance to law enforcement agencies. 
  • Maintaining tax records and bookkeeping. 

 

  1. DATA WE COLLECT

 

Depending on the purpose, we may collect the following personal data: 

  • Identification Data: Name, surname, date of birth. 
  • Contact Details: Phone number, email address, postal address. 
  • Purchase Data: Details of purchased goods or services. 
  • Payment Data: Payment method, transaction history. 
  • Communication Data: Records of interactions (emails, phone calls, messages). 
  • Technical Data: IP address, device type, browser type, operating system. 
  • Cookie Data: Information about preferences and browsing behavior. 

 

  1. PURPOSES OF PROCESSING PERSONAL DATA

 

We process personal data for the following purposes: 

  • To fulfill and deliver your orders. 
  • To personalize and improve your shopping experience. 
  • To send marketing communications and loyalty program offers (with your consent). 
  • To comply with legal obligations, such as tax and accounting regulations. 
  • To enhance website security and prevent fraud. 

 

  1. AUTOMATED PROCESSING AND PROFILING

 

We use automated tools, such as Google Analytics, to analyze your browsing behavior and purchasing history to offer personalized product recommendations and targeted advertising. This profiling helps us provide relevant offers tailored to your preferences. 

You have the right to object to profiling at any time by contacting us at marketing@spike.vizionplex.com  

 

  1. COOKIES AND TRACKING TECHNOLOGIES

 

Our website uses cookies to enhance functionality and user experience. 

Types of Cookies We Use 

  • Essential Cookies: Necessary for website functionality and cannot be disabled. 
  • Preference Cookies: Save your preferences to improve usability. 
  • Analytical Cookies: Track site performance and user behavior. 
  • Marketing Cookies: Help deliver personalized advertising based on your browsing activity. 

 

 

 

 

 

Cookie Management 

You can manage cookie settings via your browser or adjust preferences through the cookie consent banner on our website. 

 

  1. DATA SHARING

 

We share your personal data only when necessary and with trusted recipients, including: 

  • Service Providers: IT companies, payment gateways, and logistics providers  
  • Marketing Partners: Companies like Google, Facebook, or Brevo for targeted advertising. 
  • Legal Authorities: When required by law to comply with investigations or legal proceedings. 

If data is transferred outside the EU/EEA, we ensure protection through EU Standard Contractual Clauses or other appropriate safeguards. 

 

  1. DATA RETENTION

 

We retain your data for the following periods: 

  • Order Data: Stored for [3] to comply with legal obligations. 
  • Marketing Data: Retained until consent is withdrawn or for up to [1]. 
  • Cookies: Retention varies based on type.  

After these periods, data is securely deleted or anonymized. 

 

  1. DATA SECURITY

 

We take appropriate technical and organizational measures to safeguard personal data, including: 

  • Encryption of sensitive data during transmission. 
  • Secure access controls for authorized personnel. 
  • Regular audits of IT systems and staff training on data protection. 

In the event of a data breach involving your personal data, we will notify the relevant supervisory authority within 72 hours and affected individuals if required by law. 

 

  1. SOCIAL MEDIA PLUGINS

 

Our website uses social media plugins (e.g., Facebook, Instagram, TikTok) to enhance functionality. Interacting with these plugins may share your data with the respective platforms. 

For information about how these platforms handle your data, refer to their privacy policies: 

 

  1. YOUR RIGHTS UNDER GDPR

 

You have the following rights regarding your personal data: 

  • Access: Request access to your data (Article 15 GDPR). 
  • Rectification: Request correction of inaccurate data (Article 16 GDPR). 
  • Erasure: Request deletion of data no longer required (Article 17 GDPR). 
  • Restriction: Request limited processing under specific circumstances (Article 18 GDPR). 
  • Portability: Receive your data in a machine-readable format (Article 20 GDPR). 
  • Objection: Object to data processing for legitimate interests (Article 21 GDPR). 
  • Withdraw Consent: Withdraw marketing consent at any time. 

To exercise your rights, contact us at marketing@spike.vizionplex.com  

 

  1. CHANGES TO THIS PRIVACY POLICY

 

This Privacy Policy may be updated to reflect changes in legislation or our business practices. Any updates will be published on our website and communicated via email where applicable. 

 

  1. QUESTIONS AND CONTACT

 

For queries or complaints about your personal data, please contact: 

  • Address: Havelská 522/6, Staré Město, 110 00 Praha 
  • Phone: +420 732 888 817 

If you believe your rights have been violated, you may lodge a complaint with: 
Office for Personal Data Protection 
Pplk. Sochora 27, 170 00 Prague 7, Czech Republic 
Website: https://www.uoou.cz